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About me 

Born in Tel Aviv in 1958 to holocaust survivors. Married +3 and a grandfather. Member of the Hebrew University since 1994.

Avi Kluger is a professor of Organizational Behavior at School of Business at the Hebrew University.  He was the Director of the Executive MBA program of the School (2010-2014).  In his capacity as a director, he put strong emphasis on helping executives develop soft skills (e.g., negotiation, listening, self-presentation) in addition to developing an integrative view of the business.


I am trying to offer alternatives to this cartoon regarding performance appraisal and feedback.  Feedback is about telling someone something about his or her current and expected behavior.  This telling often backfires.  One alternative to telling is listening, and asking facilitating questions, like in feedforward.  I currently study the effects of listening and feedforward on performance, attitudes, and well-being.

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